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Bringing 12 brands together.
Volkswagen Group China was planning to move all their people together into a new state-of-the-art office building as one VGC in Beijing. In 2018 appointed to come up with a Chinese / English bilingual campaign that would inform, prepare and, above all, engage and excite employees about the move.
Bringing 12 brands together.
Taking the letter ‘V’ from VGC, each value
was given a name beginning with the letter ‘V’.
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Digital > Visionary
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Agile > Vibrant
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Diverse > Variety
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Community > Village
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Sustainable > Viable
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Healthy > Vitality
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